Yes, millennial marketing is a thing that every business should care about.
With millennials being one of the highest-earning folks in this day and age, every brand must take their preferences and expectations into consideration while drafting their marketing campaigns.
However, they are not an easy crowd to please. This particular generation, like its successors, does its research to check whether your product claims are fraudulent or authentic. A few overused marketing methods — including spammy emails — may not work on them, which is why brands have resorted to coming up with entirely new and never-seen-before campaigns.
If you want this generation to pay attention to you, here are a few things that you should keep in mind:
- Back a cause
Offering a great product isn’t enough to convert millennials into loyal customers. They also want to know what your brand stands for.
Millennials are extremely vocal and socially active. To cut through the noise and get them to stop in their tracks, your brand should go beyond selling products, beyond profitability.
Purpose-driven brands are the ones loved by millennial customers. For instance, many new-age brands donate a small percentage of their profits and give back to the community. This act helps capture the attention of millennials and lets them know that you care about the same things as them.
- Engage on social media
Did you know that millennials are more likely to buy from you if you have an amazing social media presence? That’s right. This is where you get to have genuine conversations with them.
It adds a ‘human’ touch to your brand.
The best thing about social media marketing is that you get to experiment with a lot of mediums, be it text, video, or images. In the long run, your social media presence can increase brand involvement and also lead to enhanced trust and credibility. However, for this, you need to ensure that your product is ‘Instagram-worthy.’
- Word-of-mouth marketing is still relevant
Just like the earlier generations, millennials place product recommendations of their relatives and colleagues in high regard. It is highly likely that they may test a product after hearing rave reviews from their loved ones.
However, their circle of trust also extends beyond people they know. In this age of influencer marketing, they also consider the recommendations of well-known influencers while buying products. A negative review from an influencer may even result in a business being called a ‘scam.’ Here, brands must invest significantly in influencer marketing and also pay attention to their online reputation to stay relevant.
Conclusion
This new generation has motivated marketers to rewrite traditional rules of marketing. Now, authenticity and personalization is the key to getting your customers to notice you. To stand out from the competition, make sure that you keep these pointers in mind while brainstorming on your next marketing campaign to increase your brand’s reach and visibility.
Faisal Abidi
