Email Marketing Continues To Rule In 2022: Here’s Why

When it comes to reaching out to customers, it’s hard to beat email. More than two-thirds of all internet users regularly check their email, and nearly as many use their mobile devices to keep track of their inbox.   Plus, email allows you to focus on engaging with your most likely buyers while simultaneously sending… Continue reading Email Marketing Continues To Rule In 2022: Here’s Why

How To Make Best Use Of Instagram’s Algorithms To Expand Business Marketing

Instagram’s algorithms provide indicators to determine how content is ranked across the site, including in user feeds, the explore page, post feeds, etc. Every piece of material that is added to the network is examined by the algorithm, which also considers interaction numbers, hashtags, and metadata. It distributes content based on this data to guarantee… Continue reading How To Make Best Use Of Instagram’s Algorithms To Expand Business Marketing

Are You Embracing Mobile Marketing To Grow Your Business?

People spend little more than four hours a day on smartphones, which is expected to increase exponentially in the coming years. But are you spending as much time expanding your business with mobile marketing?    The COVID-19 pandemic is one of the reasons that boosted mobile traffic by almost half of all the web traffic.… Continue reading Are You Embracing Mobile Marketing To Grow Your Business?

Social Media Marketing & Small Businesses – A Fruitful Association

When you consider how social media networks have become ingrained in our daily routines through apps on our smartphones and other digital devices, it’s easy to see why social media marketing can be so effective for small businesses.   Social media marketing is one of the most popular types of marketing strategies. And it’s also… Continue reading Social Media Marketing & Small Businesses – A Fruitful Association

Effective Strategies For Boosting Brand Awareness

How do you often decide to buy a product or service? It’s either by scrolling down the most popular brands of that particular product or service or asking for suggestions from known people.    Companies are investing in building a unique identity and brand awareness among the customers primarily for this reason. Considering the importance… Continue reading Effective Strategies For Boosting Brand Awareness

Building Brand Credibility In the Digital Age

No matter if you are a small-scale business owner or running a giant company, every business has its own challenges. In uncertain times, businesses are considerably more likely to prosper if they build connections with their clients and earn their trust and loyalty. It means prioritizing brand credibility over other strategies is the first step… Continue reading Building Brand Credibility In the Digital Age

Micro-Moment Marketing: Driving The Marketing Industry To The Next Level

The marketing game is getting stronger and more innovative. As an ardent marketer, if you are not keeping up with the trends, you may probably fall out of the competition. With the advancement of technology, smartphones and tablets are leading the way and providing new opportunities for marketers to try their hands. Micro-moment marketing is… Continue reading Micro-Moment Marketing: Driving The Marketing Industry To The Next Level

Is It Right To Choose Niche Marketing For A Personalized Approach?

Reaching out to the audience and convincing them to buy products and services is not a simple activity. Over the years, marketers have been doing their bit to revolutionize the marketing industry and finding out ways to cover the majority of the population. Like never before, businesses nowadays are heading forward with a more personalized… Continue reading Is It Right To Choose Niche Marketing For A Personalized Approach?

Martech Trends 2022: Top 5 Trends To Follow

In recent years, most economic sectors have endured challenging circumstances. The impact of the pandemic has resulted in substantial changes in company decision-making, strategy, business model, and consumer behavior. The global pandemic that is expected to last through 2022 has also accelerated the use of digital and cloud technologies in many aspects of business, and… Continue reading Martech Trends 2022: Top 5 Trends To Follow