Are the terms “marketing” and “advertising” interchangeable? Some marketers interchange these terms, referring to marketing as advertising and vice versa. However, the truth is that these two ideas are very different. Similar, but not the same. Knowing the difference may not be the most important thing to be aware of as a marketer,… Continue reading Marketing Vs. Advertising & The Modern Business
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How to Keep Your Google Rankings After the “Helpful Content” Update
Last month, Google developed new guidelines for creators and website owners. These new guidelines are focused on letting users experience original and genuine content; the objective of the Helpful Content update is to encourage creators to deliver good content by putting in a lot of effort. The update is calling for a drastic change… Continue reading How to Keep Your Google Rankings After the “Helpful Content” Update