How to Keep Your Google Rankings After the “Helpful Content” Update

Last month, Google developed new guidelines for creators and website owners. These new guidelines are focused on letting users experience original and genuine content; the objective of the Helpful Content update is to encourage creators to deliver good content by putting in a lot of effort. 


The update is calling for a drastic change in the manner SEO experts use to design their strategies. As the content marketing team at RNF Technologies always believed in delivering human-first content, helpful content is just a guiding light to them. But other companies focusing on providing content curated for search engines must change their marketing and SEO practices. 


According to a recent Google change, content producers should stop producing material for search engines and instead concentrate on developing content for people. 

The principle is not as straightforward as it first appears, so let’s get started and gradually cut open the new helpful content update!


Understanding People First Content


This is not the first time that Google released an update encouraging genuine deliverance of content; for instance, Panda and Penguin are the most talked about changes in the Google Algorithm History. Within these guidelines, Google gives information written for humans a higher priority than content only published for search engines. 


The two primary goals of people-first content are answering queries and gratifying the readers. The Helpful Content Update also stays away from emulative works that only paraphrase what other authors have written without offering anything of value or original. So, if you want to reevaluate your content as per Google’s new guidelines, here are a few questions you need to ask yourself before publishing the content–


  • Are you targeting an existing or new audience?
  • Is your content genuine and incorporates in-depth knowledge of the subject matter?
  • Is your website set with goals?
  • Will someone who reads your content leave the website that they have acquired adequate knowledge of the topic?


Content Types Affected By The New Update


When it released its revised algorithm, Google stated it wouldn’t specifically target any niche. 

But let’s face it, some content types would be more negatively affected than others. 

For example-


  • Educational Contents
  • Shopping 
  • Arts & Entertainment
  • Tech Content


Because content producers, marketers, and SEO experts of these sectors place a greater emphasis on ranking than on information dissemination, the impact on these contents is evident. The next segment contains a few tips to help you prioritize content for the users while improving the quality of the content. Check out!


Tips To Strategize Content From Now On



  • Deep Analysis Of The Target


This marketing strategy will never change, as researching the psychology of the product and its target audience is one of the main streams to keep the workflow undisturbed. The Helpful 


→ Content update requires you to double-check the needs and requirements of your buyer/user/reader to align the content based on it.



  • Is AI The Best Option? Think Again!


AI is hands-down the best technology in the marketing realm but does it help optimize content according to the readers’ emotions and requirements? 


→ Yes, AI would help a content creator publish copious pieces in less time, but it won’t add the value your brand is willing to offer or your reader expects of you.



  • Better Content > Mass Generic Content


Put your energy into creating better content that will satisfy readers and provide them with insightful responses. Making this takes time, and it requires strategy.


Before focusing on the keyword positions you hope to rank for, consider how you can offer value to the issue. This will undoubtedly aid you in resisting the need to create a large quantity of generic, unplanned, low-quality content.


Final Notes


Google’s new helpful content is nothing but a mirror to show the creators and marketers that the content they are posting is devoured by other humans only. Your ranking will be enhanced automatically if you successfully disseminate the most relevant and valuable content to your readers. Last but not least, keep an eye on your analytics as the upgrade is implemented and, if necessary, reassess your content strategy in light of the tips Google has offered.



About Faisal Abidi

Faisal Abidi is a serial entrepreneur and the Director and Co-Founder of RNF Technologies,which offers creative tech solutions and digital products to its 250+ clients across the globe. The company helps businesses grow with its web/mobile app development, online marketing, and gaming app development solutions.

Having worked at Google and British Telecom before starting his own venture, Faisal brings more than 12 years of experience in the tech services sector to his role as a Co-Founder. He has helped several brands become industry leaders with his knowledge of different verticals and marketing trends.

Faisal has also been a TEDx speaker and several media publications have covered his tech-driven ventures. In addition to leading RNF Technologies in an advisory capacity, he is the Founder of Resourcifi, which provides 360° IT staffing solutions.

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