Are the terms “marketing” and “advertising” interchangeable? Some marketers interchange these terms, referring to marketing as advertising and vice versa. However, the truth is that these two ideas are very different. Similar, but not the same. Knowing the difference may not be the most important thing to be aware of as a marketer,… Continue reading Marketing Vs. Advertising & The Modern Business
Effective Strategies For Boosting Brand Awareness
How do you often decide to buy a product or service? It’s either by scrolling down the most popular brands of that particular product or service or asking for suggestions from known people. Companies are investing in building a unique identity and brand awareness among the customers primarily for this reason. Considering the importance… Continue reading Effective Strategies For Boosting Brand Awareness
Micro-Moment Marketing: Driving The Marketing Industry To The Next Level
The marketing game is getting stronger and more innovative. As an ardent marketer, if you are not keeping up with the trends, you may probably fall out of the competition. With the advancement of technology, smartphones and tablets are leading the way and providing new opportunities for marketers to try their hands. Micro-moment marketing is… Continue reading Micro-Moment Marketing: Driving The Marketing Industry To The Next Level
Is It Right To Choose Niche Marketing For A Personalized Approach?
Reaching out to the audience and convincing them to buy products and services is not a simple activity. Over the years, marketers have been doing their bit to revolutionize the marketing industry and finding out ways to cover the majority of the population. Like never before, businesses nowadays are heading forward with a more personalized… Continue reading Is It Right To Choose Niche Marketing For A Personalized Approach?