The marketing game is getting stronger and more innovative. As an ardent marketer, if you are not keeping up with the trends, you may probably fall out of the competition. With the advancement of technology, smartphones and tablets are leading the way and providing new opportunities for marketers to try their hands. Micro-moment marketing is one emerging marketing technique that can take your marketing game to the next level.
What Is Micro-Moment Marketing?
When marketers use keyword optimization to deliver relevant content to the immediate desires of customers. When a user turns to a digital device such as a smartphone and creates a sudden demand, also known as micro-moments, the marketers use this opportunity to deliver intent-rich content to the specific immediate request.
According to Google, when a user starts a search with the goal of “I want to do,” “I want to have,” or “I want to go,” etc., it is known as micro-moments. The term micro-moment was introduced in 2015 but is gaining momentum nowadays due to an increase in instant desires among consumers.
Consumers’ expectations for the quality of search results have grown as search engines such as Google provide users with hundreds of results. It means you just need to be where people need you.
People demand a prompt response that corresponds to their expectations or micro-moments. For example, if someone searches for a Mexican cafe, they expect Google to provide a list of nearby eateries. It means a consumer is having an “I-want-to-go” moment, and that means they are searching for nearby Mexican cafes rather than top cafes in Mexico. Here marketers can play their role by providing appropriate content.
Why Adopt This Strategy?
Capture the attention of your audience. Humans have a short attention span, and this can be the best time to hold their attention and deliver your products and services in front of them. You not only get customers’ awareness, but you have to create unique and exciting content to keep them engaged.
Once you successfully get noticed, it is easier to convert that prospect into a customer. Big giants such as Dominos, Nestle, and Hyundai use micro-moment marketing to generate leads and build their brand image.
As noticed at RNF Technologies, this is a helpful technique to build a life-long relationship with consumers. Creating a brand image can help you stay top-of-the-mind of your customers because your name will constantly appear whenever they search for a specific micro-moment need. If we look from a consumer’s point of view, they have enough options available during a search. It is a high chance for your brand to deliver your motive and show them why you exist. It is observed that many consumers come to know different types of companies they have never heard of in their lives.
Micro-moments marketing is all about fulfilling your consumers’ expectations right away. You can rank high on google if you manage to deliver your content as per consumers’ needs.
Summing up, micro-moment marketing is not going anywhere.
In fact, many companies have just begun with this practice, and others are yet to adopt it. If you are doing micro-moment marketing rightly, you can surely expect success for your business. Adopt this marketing tacting to be in a competitive market.
Faisal Abidi
