Category: Faisal Abidi

Get To Know Your Customers: In-Depth Insights For Success

Knowing their customer is invaluable for any business as it boosts its sales and revenue. It is why companies have a considerable inclination towards customers’ demands, expectations, and needs. Once they understand their customers, they can design and create their products or services around them. As businesses depend on their customers to boost a brand’s… Continue reading Get To Know Your Customers: In-Depth Insights For Success

Are You Embracing Mobile Marketing To Grow Your Business?

People spend little more than four hours a day on smartphones, which is expected to increase exponentially in the coming years. But are you spending as much time expanding your business with mobile marketing?    The COVID-19 pandemic is one of the reasons that boosted mobile traffic by almost half of all the web traffic.… Continue reading Are You Embracing Mobile Marketing To Grow Your Business?

Building Brand Credibility In the Digital Age

No matter if you are a small-scale business owner or running a giant company, every business has its own challenges. In uncertain times, businesses are considerably more likely to prosper if they build connections with their clients and earn their trust and loyalty. It means prioritizing brand credibility over other strategies is the first step… Continue reading Building Brand Credibility In the Digital Age

Micro-Moment Marketing: Driving The Marketing Industry To The Next Level

The marketing game is getting stronger and more innovative. As an ardent marketer, if you are not keeping up with the trends, you may probably fall out of the competition. With the advancement of technology, smartphones and tablets are leading the way and providing new opportunities for marketers to try their hands. Micro-moment marketing is… Continue reading Micro-Moment Marketing: Driving The Marketing Industry To The Next Level

Putting Together A Multichannel Marketing Strategy That Works

It should come as no surprise that many businesses define multichannel marketing as the process of communicating with and marketing to potential customers and clients across a range of online as well as offline channels. It entails using various strategies to reach out to individuals of their targeted audience.   Marketers that use a multichannel… Continue reading Putting Together A Multichannel Marketing Strategy That Works

Make Your Ad Campaigns Stand Out: A Guide For Businesses

Advertising has always been something of a mystery to me. I’ve often wondered how and why some brands become such household names while others fail to reach beyond their niche audience. Just by watching TV or browsing the web, it becomes evident that there are vast differences in the quality of advertising. The same goes… Continue reading Make Your Ad Campaigns Stand Out: A Guide For Businesses

How to use conversational commerce for your business

Conversational commerce takes many forms – from chatbots that provide product recommendations to ordering through home voice assistants. At the end of the day, it all comes down to convenience, personalization, and being with your customers.   It is quite an established fact that consumers can interact with brands and shop through messaging apps, live… Continue reading How to use conversational commerce for your business

Why Brands Need Influencer Marketing

“People do not buy goods and services. They buy relations, stories, and magic.”   For some time now, influencer marketing has been an important part of most brands’ advertising efforts, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many forms, such efforts can be divided into two categories: long-term… Continue reading Why Brands Need Influencer Marketing

Faisal Abidi Shares The best way to avoid marketing scams

What you need to know about marketing scams, spam, and frauds can be summed up in three simple points: Don’t trust everything you read or hear, look for red flags, and research every offer or investment thoroughly before making your decision. Read more