The world is changing gradually but inevitably. If your job requires you to properly advertise a product (or you’re just interested in marketing), you’ve probably noticed how multichannel marketing appears to be the go-to option when a company wants to advertise just about anything. Multichannel Marketing: The Basics Multichannel marketing combines traditional strategies… Continue reading Structuring Effective Multichannel Marketing Plan To Drive Business Goals
People spend little more than four hours a day on smartphones, which is expected to increase exponentially in the coming years. But are you spending as much time expanding your business with mobile marketing? The COVID-19 pandemic is one of the reasons that boosted mobile traffic by almost half of all the web traffic.… Continue reading Are You Embracing Mobile Marketing To Grow Your Business?
The marketing game is getting stronger and more innovative. As an ardent marketer, if you are not keeping up with the trends, you may probably fall out of the competition. With the advancement of technology, smartphones and tablets are leading the way and providing new opportunities for marketers to try their hands. Micro-moment marketing is… Continue reading Micro-Moment Marketing: Driving The Marketing Industry To The Next Level
Reaching out to the audience and convincing them to buy products and services is not a simple activity. Over the years, marketers have been doing their bit to revolutionize the marketing industry and finding out ways to cover the majority of the population. Like never before, businesses nowadays are heading forward with a more personalized… Continue reading Is It Right To Choose Niche Marketing For A Personalized Approach?