Are the terms “marketing” and “advertising” interchangeable? Some marketers interchange these terms, referring to marketing as advertising and vice versa. However, the truth is that these two ideas are very different. Similar, but not the same. Knowing the difference may not be the most important thing to be aware of as a marketer,… Continue reading Marketing Vs. Advertising & The Modern Business
Knowing their customer is invaluable for any business as it boosts its sales and revenue. It is why companies have a considerable inclination towards customers’ demands, expectations, and needs. Once they understand their customers, they can design and create their products or services around them. As businesses depend on their customers to boost a brand’s… Continue reading Get To Know Your Customers: In-Depth Insights For Success
People spend little more than four hours a day on smartphones, which is expected to increase exponentially in the coming years. But are you spending as much time expanding your business with mobile marketing? The COVID-19 pandemic is one of the reasons that boosted mobile traffic by almost half of all the web traffic.… Continue reading Are You Embracing Mobile Marketing To Grow Your Business?
No matter if you are a small-scale business owner or running a giant company, every business has its own challenges. In uncertain times, businesses are considerably more likely to prosper if they build connections with their clients and earn their trust and loyalty. It means prioritizing brand credibility over other strategies is the first step… Continue reading Building Brand Credibility In the Digital Age
In recent years, most economic sectors have endured challenging circumstances. The impact of the pandemic has resulted in substantial changes in company decision-making, strategy, business model, and consumer behavior. The global pandemic that is expected to last through 2022 has also accelerated the use of digital and cloud technologies in many aspects of business, and… Continue reading Martech Trends 2022: Top 5 Trends To Follow