People spend little more than four hours a day on smartphones, which is expected to increase exponentially in the coming years. But are you spending as much time expanding your business with mobile marketing?
The COVID-19 pandemic is one of the reasons that boosted mobile traffic by almost half of all the web traffic. In such a scenario, mobile marketing presents an excellent opportunity to reach potential customers with the help of multi-channel digital marketing strategies considering the . Let’s discuss a few of them here:
Mobile marketing is a multi-channel digital marketing strategy focusing on reaching a target audience through smartphones, tablets, or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
- Text Message Marketing
Text marketing is one of the most powerful marketing strategies. It is because people have their phones with them all the time, so when they receive a push notification, about 90% open and read the message and even respond to it within 90 seconds.
In this permission-based mobile marketing strategy, one can send promotions, deals, and coupons straight to potential customers’ phones via text messages of 160 characters or less. Considering word limitations, marketers can attach a link to the message to gain more information.
- Social Media Marketing
About 68% of users agree that social media helps them interact better with brands and companies. It helps them to have a two-way conversation and engage with the brands via comments, likes, and messages. Customer referrals and recommendations make businesses more appealing and captivating.
With this mobile marketing strategy, businesses can reach the right audience with Facebook or LinkedIn ads, and promoted posts, create an audience with demographic information, and set campaign goals, budgets and durations.
- Geolocation Marketing
Location-based marketing uses the smartphone or GPS function of the mobile device to suggest an offering according to the user’s location. This marketing strategy aims to divert the user’s attention towards the promotion or offering to convert him into a customer.
With this mobile marketing strategy, businesses can reach the right user at the right place and time, thus boosting their business.
- In-App Marketing
In-app marketing is the strategy of displaying marketing messages to customers within an app that they are using. This allows businesses to interact with currently active users. Since many apps are available in the store, it becomes all the more important to adopt this marketing strategy.
Although your in-app marketing strategies will vary based on specific platform and app format, keeping content fresh and accessible needs to be the prime goal. Staying on top of the latest marketing trends can be challenging, but the results will make everything worth it.
Key Takeaways
- Be mindful while sending the messages, alerts, or any content to the customers as they decide the rapport between you and the client because meaningless notifications can negatively impact your business.
- Be structured while sending out messages, as an unsystematic schedule will frustrate and repel your customers, thus affecting your business engagement.
- Mobile optimized content is very much a need in today’s time when most people rely on their mobile devices. If users don’t find your website mobile-optimized, they will leave it within seconds.
If used wisely and efficiently, mobile marketing can help you engage with many users and take your business to unimaginable heights. Reversal is also possible if not done with proper strategy and tools.
Faisal Abidi
