How To Make Best Use Of Instagram’s Algorithms To Expand Business Marketing

Instagram’s algorithms provide indicators to determine how content is ranked across the site, including in user feeds, the explore page, post feeds, etc. Every piece of material that is added to the network is examined by the algorithm, which also considers interaction numbers, hashtags, and metadata. It distributes content based on this data to guarantee that visitors can easily access the content they are most interested in viewing.


There has been no mechanism to overturn the algorithm’s decision for the past few years on what users see in their feeds. Instagram just unveiled two new feed settings:

  • Sequential order
  • A collection of recently published articles from favorite accounts


Most of your audience still accesses the default feed despite these changes, so you should be aware of the content types that Instagram prioritizes and ignores.


What Principles Underpin Instagram’s Algorithms?


When users navigate their feeds, the posts they view are displayed in the order determined by the new Instagram algorithm and the older ones.


These prioritize posts based on various signals, putting the most pertinent ones at the front and giving them maximum prominence while moving other items lower down in the feed.

Instagram shared details about several characteristics that the algorithm considers when ranking content in a user’s feed in a press release from June 2018.


These three primary ranking factors, though it’s crucial to note that the new algorithm is susceptible to change, can still guide your Instagram strategy:


  • A connection with the user: Users are more likely to see your future material if they have interacted with much of your earlier stuff. This makes ongoing, frequent participation with your postings crucial for developing a following.
  • The user expressed interest: If a user engages with other comparable posts and profiles while browsing Instagram, that interaction serves as a signal. Users are more likely to see your posts if they interact with similar material.
  • Date of the post: Although Instagram’s straightforward chronological feed is no longer available, timeliness is still essential. Older posts will appear a little deeper down the feed, while more current entries will be given preference and pushed to the front.


There are some more general considerations that Instagram shared:

  • Users that follow many accounts will have greater competition for their feed’s top spot.
  • If you aren’t in one of the top spots, your chances of seeing your material drop because individuals either don’t spend much time on Instagram or don’t use the app that frequently.
  • Unlike personal accounts, business profiles on Instagram do not automatically have a lower organic reach.


The marketing team at RNF Technologies came together to note some most useful practices that will put you on Instagram’s favorable list.


Following Are A Few Techniques To Increase Your Business Reach On Instagram:


  • Develop a better hashtag strategy
  • Post excellent content to get more likes
  • React to comments; 
  • Post regularly
  • Benefit from Instagram trends
  • Use recommended viral marketing techniques
  • Run a contest that requires likes, follows, and comments 
  • Choose the best time to post according to your target audience.


The abovementioned information can be used by any individual or organization to expand their social media presence. This will assist them in expanding their marketing to reach more audiences and hence increase their sales opportunities.


About Faisal Abidi

Faisal Abidi is a serial entrepreneur and the Director and Co-Founder of RNF Technologies,which offers creative tech solutions and digital products to its 250+ clients across the globe. The company helps businesses grow with its web/mobile app development, online marketing, and gaming app development solutions.

Having worked at Google and British Telecom before starting his own venture, Faisal brings more than 12 years of experience in the tech services sector to his role as a Co-Founder. He has helped several brands become industry leaders with his knowledge of different verticals and marketing trends.

Faisal has also been a TEDx speaker and several media publications have covered his tech-driven ventures. In addition to leading RNF Technologies in an advisory capacity, he is the Founder of Resourcifi, which provides 360° IT staffing solutions.

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