When it comes to reaching out to customers, it’s hard to beat email. More than two-thirds of all internet users regularly check their email, and nearly as many use their mobile devices to keep track of their inbox.
Plus, email allows you to focus on engaging with your most likely buyers while simultaneously sending out your message to the masses without worrying about where they are or what they’re doing online at any given moment in time. Given all the above factors, it should come as no surprise that email marketing will continue to rule over the next few years and beyond.
Five Benefits Of Email Marketing
- It’s personal. Email is a one-to-one communication channel, which means you can address your audience members individually.
- It’s immediate. When you send an email, your message is delivered straight to your recipients’ inboxes.
- It’s versatile. You can use email to share text, images, videos, and more.
- It’s affordable. Email marketing is one of the most cost-effective ways to reach your target market.
- It’s trackable. With email marketing, you can easily keep track of who clicks on your links, and which links are clicked most often.
If your aim is to attract prospects to your website, there’s no better way than through an email. If you want to increase awareness about a new product or service, then this is also the perfect medium for sharing news with your customers.
And, when it comes to building relationships with prospects and current customers alike, sending out timely offers or following up after transactions goes a long way in demonstrating that you care about them as individuals rather than just as numbers on spreadsheets.
How To Get Started With Email Marketing
First, you need to build a list of subscribers. You can do this by including an opt-in form on your website or blog or by running a lead generation campaign.
After that, create compelling email content that will encourage them to engage with your brand. This could include helpful tips, exclusive offers, or interesting insights into your industry.
Once you have great email content, it’s time to send it out! Finalize a schedule for how often you want to send emails, and ensure you’re keeping up with the frequency of the emails sent.
For example, if you’re going to send one email per week, then set up the schedule so that there are seven days between each email sent. If you only want to send two emails per month, ensure at least 31 days between each email sent. Your goal should be to maintain consistency in the content being delivered, as well as the timing of when they’re delivered. But of course, don’t forget to follow up!
How To Stand Out
Your customers are bombarded with emails every day. They get emails from companies they’ve never heard of, and they get emails from companies they’ve done business with for years. So, how do you make sure your email stands out from the rest?
First, you’ll need to figure out how customers are being bombarded with emails and what they’re getting. Sending another email about product updates or sales isn’t going to get noticed. People are tired of marketing messages, and unless your company has something different to offer, you’ll find that no one will be reading what you have to say. Instead, you can use email automation software to send targeted emails based on customer behavior and preferences.
For example, if a customer is making purchases on your website but hasn’t clicked through to see past orders, you could send them an email with a coupon code or sale item.
Alternatively, if someone is opening a lot of emails but not clicking through to see past orders, you could incentivize them by including “promotion” in the first line of their next email. Over time, you’ll also want to send more informative messages such as blog posts, FAQs, tutorials, and product information. Make sure there’s always something new waiting for them when they open up their inbox so that they don’t unsubscribe or mark it as spam.