A subscription-based pricing model is a payment system that enables consumers to pay for goods and services before consuming them. This can benefit the individual or organization by providing an opportunity to make money from consumable products which would otherwise be sold at low margins. The subscription model has proven to be the most… Continue reading Subscription Business Models & Its Impact On Brands
Category: Digital Marketing
Calculating The ROI Of Running An Online Marketplace
This pandemic has put us five years ahead of the curve in digital transformation. With more people turning to the internet to find goods and services, online marketplaces are becoming increasingly popular as places to buy and sell anything. Tenders, auctions, food delivery, logistics, education, and job search are available on marketplaces for selling… Continue reading Calculating The ROI Of Running An Online Marketplace
A Brief About Influencer Marketing
Marketing has been rapidly changing, thanks to the birth of social media and the rise of mobile and big data. Some of these changes are good for brands and businesses, others are disruptive, and others are both. What is influencer Marketing? Is it suitable for brands and companies? Let’s get into it. What Is… Continue reading A Brief About Influencer Marketing
How to Keep Your Google Rankings After the “Helpful Content” Update
Last month, Google developed new guidelines for creators and website owners. These new guidelines are focused on letting users experience original and genuine content; the objective of the Helpful Content update is to encourage creators to deliver good content by putting in a lot of effort. The update is calling for a drastic change… Continue reading How to Keep Your Google Rankings After the “Helpful Content” Update
Ranking Higher On Google: Search Engine Optimization Tips From RNF Technologies
Every blogger or person in the business understands the importance of SEOs on search engine ranking pages. With the right combination of SEO and qualitative content writing, one can witness their web pages on Google search’s first page, which boosts your products’ online visibility and reach, in turn, sales. This encourages certain people to adopt… Continue reading Ranking Higher On Google: Search Engine Optimization Tips From RNF Technologies
Breaking Through The Pitfalls Of Traditional B2B Marketing
Traditional marketing, as the name suggests, is any outreach tactic that encompasses popular marketing forms totally unrelated to digital marketing practices. From newspapers to billboards, many B2B and B2C companies accommodate at least one or two forms of traditional marketing to enhance their reach to the target audience. Talking of the B2B marketing models, the… Continue reading Breaking Through The Pitfalls Of Traditional B2B Marketing
Structuring Effective Multichannel Marketing Plan To Drive Business Goals
The world is changing gradually but inevitably. If your job requires you to properly advertise a product (or you’re just interested in marketing), you’ve probably noticed how multichannel marketing appears to be the go-to option when a company wants to advertise just about anything. Multichannel Marketing: The Basics Multichannel marketing combines traditional strategies… Continue reading Structuring Effective Multichannel Marketing Plan To Drive Business Goals
Understanding Promotion Mix: Importance & Components
Before we step toward understanding the promotion mix, let us comprehend why promotion is essential in marketing in the first place. In short, promotion in marketing is the process of communicating information about your brand to its target audience. So, marketing is all about introducing your brand, product, or service to the customers, and a… Continue reading Understanding Promotion Mix: Importance & Components
Are More People Choosing Marketing Careers Amidst Economic Uncertainty?
Marketing is constantly growing and evolving because of new technologies impact. This constant growth means that digital marketing has become a fast-paced career for young individuals. In an era where internet usage is exponentially increasing, and with people using it for just about anything in their daily lives – including shopping online, researching, and… Continue reading Are More People Choosing Marketing Careers Amidst Economic Uncertainty?
Email Marketing Continues To Rule In 2022: Here’s Why
When it comes to reaching out to customers, it’s hard to beat email. More than two-thirds of all internet users regularly check their email, and nearly as many use their mobile devices to keep track of their inbox. Plus, email allows you to focus on engaging with your most likely buyers while simultaneously sending… Continue reading Email Marketing Continues To Rule In 2022: Here’s Why