Marketing has been rapidly changing, thanks to the birth of social media and the rise of mobile and big data. Some of these changes are good for brands and businesses, others are disruptive, and others are both. What is influencer Marketing? Is it suitable for brands and companies? Let’s get into it. What Is… Continue reading A Brief About Influencer Marketing
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Why Brands Need Influencer Marketing
“People do not buy goods and services. They buy relations, stories, and magic.” For some time now, influencer marketing has been an important part of most brands’ advertising efforts, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many forms, such efforts can be divided into two categories: long-term… Continue reading Why Brands Need Influencer Marketing
Influencer Marketing Fraud Prevention Guide by Faisal Abidi
Influencer marketing scam is one of the most common marketing frauds these days. At RNF Technologies, our digital marketing team led by Faisal Abidi works against scams present in the market. Faisal Abidi believes in coming up with new anti-fraud practices to save the community from fraudulent activities. Most of his time goes into research,… Continue reading Influencer Marketing Fraud Prevention Guide by Faisal Abidi