Before we step toward understanding the promotion mix, let us comprehend why promotion is essential in marketing in the first place. In short, promotion in marketing is the process of communicating information about your brand to its target audience. So, marketing is all about introducing your brand, product, or service to the customers, and a… Continue reading Understanding Promotion Mix: Importance & Components
Tag: Digital Marketing
Why Reviews Matter & How It Impacts Your Bottom Line
Online reviews have been called the new social proof, and it wouldn’t be an exaggeration to say that these can make or break your brand. While good reviews can drive hesitant buyers into action, bad ones may even push away your most loyal customers. That’s the power of customer reviews. A 5-star review… Continue reading Why Reviews Matter & How It Impacts Your Bottom Line
The Untapped Potential Of PPC Data
Pay-per-click campaigns are a great idea when you want to create ripples amidst your target audience and increase your brand’s visibility. However, this path is fraught with problems because of rampant click fraud and rising cost of clicks. While you can always prevent scammers from skewing results by keeping a trained eye on your… Continue reading The Untapped Potential Of PPC Data
Soaring up brand awareness – Its relevance and strategies
“A brand is a voice and a product is a souvenir.” – Lisa Gansky The single most important investment that you can make in your business is building a brand. A brand that speaks for itself. A brand that depicts what you do in the most simple way possible. Being the very first step… Continue reading Soaring up brand awareness – Its relevance and strategies