In recent years, most economic sectors have endured challenging circumstances. The impact of the pandemic has resulted in substantial changes in company decision-making, strategy, business model, and consumer behavior. The global pandemic that is expected to last through 2022 has also accelerated the use of digital and cloud technologies in many aspects of business, and marketing is no exception.
Let’s dive into some Martech trends of 2022 that every business owner must know about-
Here are the five most important Martech advancements in 2022-
- A shift from big data to large operations is underway.
The amount of data accessible is constantly increasing, which every marketer is aware of. As more marketers realize the advantages of a data-driven approach, there has been a shift toward processing and managing that data. The emphasis in the 2010s was on big data—managing the massive volume and complexity of data streaming into firms at an ever-increasing rate—but in the 2020s, it will move to large operations. Implementing checks and balances to prevent data discrimination and data ethics rules will be critical for large-scale operations.
- Artificial Intelligence (AI) aided marketing
AI has given the process of creating marketing campaigns a new lease of life. Marketers can easily utilize artificial intelligence to gather data on customers and then target them with relevant content or offers. Businesses all around the globe that approach customer contact with an AI-first strategy have seen significant gains in key areas. In 2022, AI will allow companies to target consumers more accurately, develop frictionless customer journeys, optimize consumer preferences across channels, and provide more relevant content.
- Virtual Reality/Augmented Reality Content
For a long time, virtual reality (VR) marketing activities have been a hot issue in the marketing technology news. Virtual reality enables marketers to create immersive experiences for customers, which may help them learn more about or test out products or services before making a purchase. Another trend gaining popularity is augmented reality, also known as AR. Using augmented reality (AR), and customers may interact with digital content projected on the actual world using augmented reality
- Data security-
As the risk of illegal access to personal information grows, so does the necessity for more robust data security measures. As third-party cookies come to an end, marketers will focus on first-party consumer data and strive to extract as much value as possible. Clients should be informed about the types of data collected and why it is being collected to provide them complete control over their personal information. Marketers will need to create less invasive approaches and more pleasant to end consumers to collect user data online. This specific trend will be evident in the next year and the years after that.
- Podcasting
Consumers are more interested in enterprises that blend entertainment with product delight. Furthermore, there is a slew of Martech solutions tailored specifically for podcasts. A high-quality microphone and editing software and other equipment are required for a professional podcast. It’s a powerful strategy for building a brand that consumers can trust completely.
Conclusion-
Since marketing and technology are intertwined, every organization should ensure that its strategy is updated with the new trends. As organizations enter a new age focused on client retention and acquisition, Martech trends will continue to gain traction and relevance.
Faisal Abidi
