When it comes to email marketing, experts at RNF Technologies noticed that all guidebooks primarily focus on building subscriber lists and avoiding the spam folder. Now, it’s time to integrate a few hard truths revolving around 21st-century email marketing, in order to ensure that these endeavors lead to more business.
It is time to take a more proactive approach to drafting emails, instead of prioritizing how not to be marked as a spammer or a fraudster. After all, the goal is to write for humans and not for spam filtering machines, right? This blog highlights the things that matter in the email marketing world in an age of decreasing attention spans:
- Personalize, personalize, personalize
Don’t talk to a crowd of people when you’re sending commercial emails. Instead, go back to your ideal customer persona and draft your email in a way that seems like you are conversing with that one person. This helps add a more personal touch to your correspondences and is attention-grabbing too. However, it is also important to have a balanced approach to personalization. Repeating a prospective customer’s name in the first commercial email to them may make you sound unnatural and even suspicious.
- Get to the point quickly
People don’t have the time to read emails that go on and on. They will only care about what you have to say when you have something good/relevant/unique to offer them. Don’t just go on and on about your product’s features (this is the quickest way of getting marked as spam); tell them how it adds value to their lives or solves a specific problem.
- Prioritize trust building
People don’t like to be tricked into opening emails, which is why a commercial e-mail shouldn’t be disguised to appear as though it has been sent by a friend. Yes, you should be as non-salesy and non-spammy as possible to strike a chord, but it should be clear right from the subject line itself that the email is a business-oriented one.
- Appreciate them
Everyone likes rewards and things that bring value to their lives. So, how about going beyond pitching your products in an email? For instance, you can share a quick, simple tip that businesses can use to grow their online presence. This way, they will learn something new. In addition to this, they may also be tempted to know if there are more ways through which you can help them out. This is the easiest way to initiate a conversation with recipients of your marketing messages.
The Last Word
At the end of the day, prospects want to know, “what’s in it for me?” when you send them an email. So, make sure that you put yourself in their shoes when you begin working on your email marketing strategy. As stressed by marketing strategists at RNF Technologies, to make a mark and to amplify your reach by means of email marketing, the need of the hour is not to build your strategy around circumventing spam filters. Yes, maintaining email hygiene should be a no-brainer; however, your priority should always be to prod prospects to take action as soon as they receive your emails.
Faisal Abidi
