As an online business striving for better visibility for its audience, there must have been times when you had no clue how to leverage content marketing for yourself. Generate more content? Aim for that quality? Or just stuff keywords? Chances are, you must have felt hopeless at times or felt that it isn’t “working” for you.
If there’s one thing that our content marketing team at RNF technologies comes across every other day, it’s quality, SEO, and rolling out more content.
When it comes to landing that 1st page of Google or fighting for a better ranking, SEO does play an important role, and quantity can help with the “reach your customer first” approach. However, it can be tough to estimate the magic formula with the ongoing Google updates, competitors using the exact keywords, and losing engagement due to infrequent posts (sometimes too many posts).
So, what’s the potion for an effective content strategy? Our founders, Faisal Abidi&Raghib Khan, and their team of experts shed some light on this dilemma that might help your business. But, before that, here are a few facts you should get familiar with:
- Companies that invest in Google Ads, on average, see double their investment in earnings
- Content marketing leads to 3x more lead generation and costs 64% less than traditional marketing
- Marketers with blogging experience 13 times greater ROI than those who don’t
- 72 percent of marketers say that content creation is their best SEO tactic
THE EXPERT TAKE WITH FAISAL ABIDI & HIS TEAM
In general, there’s no formula or a step-by-guide for a successful content marketing. Your strategy will depend on several variables and factors specific to your business and market. This will include:
- The nature and type of your business
- The topic you want to discuss
- The way you approach things
- Your desired goal with the content
There was a time when rolling out more content helped substantially for rankings and reach. As the search engine got smarter with recent updates like Panda, Hummingbird, among other core updates, it doesn’t matter how many links or keywords are present on a page. It’s not completely irrelevant but not the only deciding factor.
The search engine now favors quality over quantity. However, the trick here is that it doesn’t apply to every facet of your content marketing. To understand the quality and quantity game a bit more clearly, here’s what you need to know:
QUALITY
- Helpful in rankings
- Attracting more leads and reaching new audiences
- Pull clicks and views
- Expand your following base
- Genuine connections
QUANTITY
- Establishes authenticity with link-farming
- Great for engagement with your existing customers
- Prevents stagnancy
- Keeps your business relevant, and in your customer’s mind
Another thing to note here is that keyword stuffing is vital too. It is what gets your website found by the user. So, the answer from our experts at RNF Technologies is that it’s a mix of both. However, even if you aim for quantity, quality needs to be there.
For instance, with high-frequency content creation, if the keywords don’t read natural to your content body, your users will not find your business authentic, thus, resulting in a poor brand image. One of the aspects that Google loves about content is E-A-T (Expertise, Authoritativeness, and Trustworthiness). It is how it sifts quality content from not-so-good ones. Also, creating too much content can make you end up in one’s spam box or unsubscription.
FINAL WORD
Rather than treating your customers as an audience, understand that they are humans and focus on creating genuine connections. Your content marketing is there to convey your business’s purpose and how it can improve their lives. And have patience with it. Instead of thinking of it as a sprint race, consider it a marathon that will fulfill your long-term goals.
Faisal Abidi
