Digital marketing can be an effective weapon to boost your business’ online visibility — only if you manage to steer clear of the common online marketing scams. Faisal Abidi’s team at RNF Technologies keeps looking for all the possible ways fraudsters may loot money from clients and finds ways to eliminate them. As a part of the community, the team loves to pass that information to its readers through regular blog posts.
This blog discusses Faisal Abidi’s research on ad frauds and tips suggested by him to stop them.
Common ad scams and tips to avoid them by Faisal Abidi
Identify outliers: Digital advertising may not be an easy path to walk on initially. You can heighten your chances of success by keeping some outliers in mind. Has your website traffic increased dramatically? Do you see an abnormal surge in CTRs for your campaigns but low engagement scores at the same time? If yes, there is a possibility of ad fraud.
Rely on social media ads: Another effective way to avoid ad fraud is using social media to target ads. The best part of using a social media ads service, such as Facebook Ads Manager is that they don’t involve third-party publishers.
Use remarketing campaigns: Remarketing campaigns target only the users already been to your website or app. So, it can be a brilliant way to eliminate bots and suspicious accounts by not showcasing the ads to them at all.
Choose DSPs carefully: It is essential to work with trusted DSPs (demand-side platforms) to ensure fraud prevention for your advertising endeavors. The best way to do it is to work with DSPs offering a fraud-free guarantee.
Target ads on verified websites: You cannot target your ad placements on thousands of websites and expect effective fraud prevention by checking every website, as that won’t be possible. The reality is, you won’t be able to do it for even hundreds of them. So, what’s the right way to do it? Invest time in creating a list of authentic websites and target your ad placement there.
Work with an ad verification company: Working with an ad management or ad verification company acts as a reliable tool to prevent fraudulent practices in running ads on different platforms. As a business, you may find it difficult to do it on your own, but with a team capturing the ad spend data and providing a bird’s eye report, you can quickly identify possible ad fraud.
Use anti-click-fraud tools: Another useful tip is to invest in a dedicated anti-click-fraud tool that helps monitor and detect ad fraud. Manual analysis may be time-consuming, but using a software tool that easily integrates with your ad accounts eases the process and helps improve outcomes. Make sure to check the credibility of the software provider to ensure the best results.
You may be doing everything right in terms of branding, but if you’re not aware of ad frauds, you may end up losing money to people who don’t deserve to work with you. What’s more, these activities may harm your brand reputation to irreparable extents. So, it is wise to keep yourself informed and protected against such scams.
For more information on digital marketing frauds and ways to avoid them, you can follow the blog posts by Faisal Abidi, the co-founder of Resourcifi. His blogs contain all you need to steer clear of present-day scams and ensure organic growth for your business.