If businesses had not yet gone digital in the past year, 2021 has definitely enforced the need for the digital approach. The world has become increasingly digital-centric since 2020 with lockdowns, quarantines, and social distancing measures implemented. Although it has made the differentiation between real or unreal a little difficult, the consumer point of view. Businesses need to work on coming up with new approaches to digital marketing specifically for them and then work on executing it successfully for their target audiences. It helps in taking the customer in confidence and further helps them from falling for fraud companies. Read more
Faisal Abidi
