Did you know that most brands succeed at reaching only 6% of their Facebook followers through their posts? That’s right. Therefore, to actually make a difference, you will also have to embrace paid advertising on the social media platform.
However, all is not lost. You can enhance your reach and visibility through organic means if you are able to please the algorithm gods at Facebook. At RNF Technologies, we constantly look for different ways and means through which we can help our clients boost their engagement levels on social media platforms. Turns out, Facebook would be happy to have you on the top of feeds if you get a few things right. But whatever you do, make sure that you do not spam your followers with content all throughout the day. This makes your business look like a scam!
Read on for strategies to boost your Facebook engagement levels:
Short videos
As you may already know, Facebook is going neck to neck with Youtube to offer a slice of video to its users. Walking down the same lane as Instagram and TikTok, it has also started to prefer short-form native videos. These play on the feed itself rather than taking users to another website.
With so much competition out there, your video content definitely needs to stand out to grab the average user’s attention. You only have a few seconds to grab their attention, so make sure that you do it right!
Go live
Why should marketers pay attention to live videos? It instantly makes brands look more human and paves the way for customers to engage with you in better ways. It gives them a quick insider look into what goes on behind the scenes.
Facebook also has a live streaming option that can help you skyrocket your brand’s visibility. If you go live, your video will probably be the first thing your followers see when they log in. That gives you a considerable edge over your competitors. The upside is that you can start recording and uploading content in real-time with your phone camera!
Conversational posts
Facebook wants people to stay on its platform for as long as possible. Therefore, if your posts have several comments and likes, they will get precedence over posts by competing brands. So, ask people questions about your products, get them to start talking among themselves in the comments section, and post memes (because they are all the rage) to get more likes. As you can see, you have a lot of options to engage them!
Conclusion
Remember, Facebook frowns upon posts that are too salesy or clickbaity. It won’t bump up free promotional content just for the sake of it, for there are paid ads explicitly meant for that purpose. It also does not want to incentivize posts that force users to leave the social media platform. So, make sure that you get these basics right while formulating a Facebook campaign to give your brand’s engagement levels a major boost this year.
Faisal Abidi
