Every now and then, the email marketing team at RNF Technologies takes a deep, long look at their respective spam folders to understand what mistakes to avoid! As you all will notice, a common thread ties all spam emails together. They usually don’t adhere to the guidelines set forth by the CAN-SPAM Act, and a few of them sound downright fishy and fraudulent.
By taking a few conscious steps to steer clear of grave errors that alert spam filters, you can enhance the effectiveness of your email marketing campaigns. Let’s quickly have a look at some of the most common mistakes:
Mistake #1: OTT Punctuation
Using too many question marks or exclamation points to emphasize something? Don’t go overboard with them because that’s the modus operandi of scammers and fraudsters to make their emails more appealing. This is a complete no-no because it gets you a one-way ticket to the spam folder. Moreover, the readability of the email content also suffers when a lot of punctuation is used. It’s best to stick to the rules of the language while running email marketing campaigns.
Mistake #2: Blank Subject Line
Nothing spells doom in the arena of email marketing than an empty subject line. If you don’t provide an indication of what your email is all about, the recipients are never going to open it. Moreover, it is crucial to spell out what recipients should expect from your email—in 4-5 words—right in the subject line itself because it helps them decide whether they should open the email or not. It draws their attention to your email. Without this, it will most likely go to their spam folders.
Mistake #3: Too Many Attachments
If you are emailing a prospect for the first time, do not commit the blunder of attaching too many files about your business. This will make the email service provider’s spam folders sit up and take notice, as scammers usually send infected files to strangers in order to steal their personal information.
Mistake #4: Capital Letters
As you may be aware, all-caps emails equate to shouting at the recipients. You really don’t want to get on their wrong side when your goal is to do business with them, do you? So, no matter what you do, don’t shoot off emails in all capital letters! They are annoying to read, and email spam filters hate them too.
Mistake #5: Spelling Errors
Spammers and scammers are often prone to sending emails that contain a lot of grammatical mistakes. To set yourself apart from them, proofread your emails every time, and run a quick spell-check. Also, make sure that your emails don’t have spam trigger words, such as sale, 99% off, act now, apply now, and so on.
These are the biggest red flags that RNF Technologies avoids including in its emails while attempting to reach out to businesses. Spam filters are regularly updated to push out suspicious emails from inboxes, so make sure that you stay up to date with the latest changes.
Faisal Abidi
