Social listening is both an art and a science, and it takes time and, of course, tools to master it. If you are hearing about social listening for the first time, your brand is definitely missing out on a lot of engagement and business!
As noticed by RNF Technologies, people will love your brand for always being there if you use the results you get from social listening with subtlety. Approach it the wrong way, and people will assume that you’re running a scam.
Therefore, striking a balance is essential whilst engaging in social listening and drafting campaigns around it. You definitely don’t want to overdo it. Let’s understand its basics before we move on to brand messaging enhancement:
What Is Social Listening?
Explained simply, social listening is a tactic that involves real-time tracking and monitoring of customer sentiments around your brand in the online world. With the right mix of social listening tools and human intervention on social media platforms, you get a wide-ranging view of what your customers think about you and their general perception of your products. It works like a digital radar that keeps you in the loop whenever there is a mood shift.
What RNF Technologies loves about social listening is that you get concrete feedback, right from customers and even from your competitors. Secondly, the insights are as fresh as they can be. You aren’t looking at dead, scammy trends to improve your offerings; instead, you have hard data and timely reviews to help you understand whether your products/services and marketing campaigns are hitting the bull’s eye or completely missing the mark. In addition to this, the insights gleaned from social listening aren’t just from your existing base of customers — it’s also from people who fit the bill of potential leads.
Tweaking Brand Messaging: How Social Listening Is Beneficial
Social mentions can prove to be a goldmine for your business as they highlight product features and key differentiators that are a hit among your target audience. Don’t forget to emphasize these much-loved features in your future campaigns! For instance, if customers used the words “affordable,” “easily available,” “durable,” or “extremely lightweight” in their comments about your business, market your products by stressing on these benefits. Do update your business’s social media persona to reflect these USPs, which clearly, have caught the attention of customers.
Secondly, as you are aware, hashtags and keywords are integral to ensuring the virality of campaigns. Identifying the right ones can be a task; however, social listening data can make them as clear as day.
Finally, you will also be left with a stash of trending topics around which you can frame a couple of blogs and social media posts, which, in turn, will result in more engagement in the long run.
Using social listening data to give your marketing messaging a major boost can be the key to enhanced reach and visibility on the world wide web. This is the perfect moment to kickstart your social listening strategy as people are spending more time on social media than ever before.