Marketing To Millennials: A Guide

Yes, millennial marketing is a thing that every business should care about.    With millennials being one of the highest-earning folks in this day and age, every brand must take their preferences and expectations into consideration while drafting their marketing campaigns.    However, they are not an easy crowd to please. This particular generation, like… Continue reading Marketing To Millennials: A Guide

What You Should Know About Black Hat SEO Scams

Given the importance of search engine optimization, many companies end up paying SEO agencies thousands of dollars to enhance their rankings using legitimate methods. However, a significant chunk of these SEO agencies may resort to black hat SEO methods to get you the top spot on search engine results.    The flipside? It damages your… Continue reading What You Should Know About Black Hat SEO Scams

4 Defining Digital Marketing Trends For 2022

2021 was an exciting year for digital marketers and brands across the globe. On the one hand, we saw the rise of influencer marketing, which kept digital marketing experts on their toes. On the other hand, advertising fraud and scams also tripled in the digital world, given that more and more businesses are cranking up… Continue reading 4 Defining Digital Marketing Trends For 2022

How To Smash The Competition With Great Branding

Without a doubt, Coca-Cola is a market leader in the space of carbonated beverages.    However, several cola brands around the world are doing exceptionally well, with Pepsi tailing a close second.    So, there is always a high chance other companies may also start selling the same products as you. Therefore, trying to keep… Continue reading How To Smash The Competition With Great Branding

Local Search Marketing: The Secret Of Successful Small Businesses

Around half (46%) of Google searches involve users browsing for local information and businesses close to their homes.    What does this mean for business owners?    It means that digital-first businesses that have invested heavily in local search marketing to promote their products and services have a significant competitive advantage. The ones that appear… Continue reading Local Search Marketing: The Secret Of Successful Small Businesses