It is no secret that retaining your customers is more cost-effective than constantly trying to acquire new ones to stay in business. As noticed at RNF Technologies, your most loyal customers are your best marketers, which is why businesses must look for new ways and means to keep them happy. In such a competitive marketplace,… Continue reading Enhance Your Customer Retention Rate: Strategies From RNF Technologies
Let’s not beat around the bush — content marketing is anything but a scam. However, many naysayers on the web are suspicious of content marketing because it’s a long game. You have to be in it for quite some time to win it! Content marketing is not a cakewalk. It takes research, knowledge of… Continue reading Is Content Marketing Just A Big Scam?
Social listening is both an art and a science, and it takes time and, of course, tools to master it. If you are hearing about social listening for the first time, your brand is definitely missing out on a lot of engagement and business! As noticed by RNF Technologies, people will love your brand… Continue reading Boost Your Brand’s Messaging With Social Listening
Every now and then, the email marketing team at RNF Technologies takes a deep, long look at their respective spam folders to understand what mistakes to avoid! As you all will notice, a common thread ties all spam emails together. They usually don’t adhere to the guidelines set forth by the CAN-SPAM Act, and a… Continue reading 5 Email Marketing Blunders That Get You Marked As Spam
Did you know that most brands succeed at reaching only 6% of their Facebook followers through their posts? That’s right. Therefore, to actually make a difference, you will also have to embrace paid advertising on the social media platform. However, all is not lost. You can enhance your reach and visibility through organic means… Continue reading Hacking Facebook’s Algorithm For 10X Engagement
Have your social media campaigns gone cold? Is no one responding to the paid ones? This means it’s time to shake things up. At Resourcifi, RNF Technologies’s IT staff augmentation arm, we work with our in-house marketing team to find ways to combat the problem of ad fatigue. As you may be aware, the… Continue reading Strategies To Fight Ad Fatigue
Marketing has the ability to connect with people through relatable content and eye-catching presentation techniques. Consider not being introduced to your favorite conditioner simply because it was never well-marketed. Without marketing, you would have missed out on so many wonderful things that you now enjoy. Marketing is not a new concept; it has been… Continue reading Content Marketing: Commitment Or Campaign?
Small business owners already understand the importance of having a solid marketing strategy — but one may be unsure how to go about developing one. Should marketers stick with tried-and-true marketing strategies or try something new? When there are dozens of options, how do brands choose and build a marketing strategy that works for small… Continue reading Essential Marketing Strategies For Small Businesses In 2022
Professionals across industries agree that good marketing is a necessary element for the success of any business. It means in addition to figuring out what to say to the audience, when and how to say it is equally important. This makes it imperative for brands to understand their audience in order to craft a refined… Continue reading Why are Buyer Personas Important?
Marketers’ methods of connecting with their target audiences are evolving to meet consumer preferences. By paying attention to customers’ interests, personalities, and preferences, brands can interact with them in ways that create a genuine connection. This strategy can be implemented in a variety of ways, such as email marketing campaigns, personalized and targeted ads, and… Continue reading Personalization Makes Advertising/Marketing Better