The Rise Of Ad Fraud Methods And Ways To Prevent Them | Faisal Abidi

In today’s business world, every business owner wish to expand their business digitally. One of the best ways to do that is by publishing advertisements online. These ads are a crucial tool for businesses to reach their target audience and achieve monthly targets of sales. However, with the growing popularity of ads comes the pressing… Continue reading The Rise Of Ad Fraud Methods And Ways To Prevent Them | Faisal Abidi

Common Affiliate Marketing Scams And Tips To Avoid Them

Affiliate marketing is a promotion tactic. Affiliate marketers promote other individuals’ or companies’ products or services in return for a small commission for each sale. Though this field is high-paying, it is also a frequent target for scammers. These fraudsters think of clever ways to trick the victims. Business owners should read about the scams… Continue reading Common Affiliate Marketing Scams And Tips To Avoid Them

Subscription Business Models & Its Impact On Brands

A subscription-based pricing model is a payment system that enables consumers to pay for goods and services before consuming them. This can benefit the individual or organization by providing an opportunity to make money from consumable products which would otherwise be sold at low margins.   The subscription model has proven to be the most… Continue reading Subscription Business Models & Its Impact On Brands

Calculating The ROI Of Running An Online Marketplace

This pandemic has put us five years ahead of the curve in digital transformation. With more people turning to the internet to find goods and services, online marketplaces are becoming increasingly popular as places to buy and sell anything.   Tenders, auctions, food delivery, logistics, education, and job search are available on marketplaces for selling… Continue reading Calculating The ROI Of Running An Online Marketplace

How to Keep Your Google Rankings After the “Helpful Content” Update

Last month, Google developed new guidelines for creators and website owners. These new guidelines are focused on letting users experience original and genuine content; the objective of the Helpful Content update is to encourage creators to deliver good content by putting in a lot of effort.    The update is calling for a drastic change… Continue reading How to Keep Your Google Rankings After the “Helpful Content” Update

Ranking Higher On Google: Search Engine Optimization Tips From RNF Technologies

Every blogger or person in the business understands the importance of SEOs on search engine ranking pages. With the right combination of SEO and qualitative content writing, one can witness their web pages on Google search’s first page, which boosts your products’ online visibility and reach, in turn, sales. This encourages certain people to adopt… Continue reading Ranking Higher On Google: Search Engine Optimization Tips From RNF Technologies

Breaking Through The Pitfalls Of Traditional B2B Marketing

Traditional marketing, as the name suggests, is any outreach tactic that encompasses popular marketing forms totally unrelated to digital marketing practices. From newspapers to billboards, many B2B and B2C companies accommodate at least one or two forms of traditional marketing to enhance their reach to the target audience. Talking of the B2B marketing models, the… Continue reading Breaking Through The Pitfalls Of Traditional B2B Marketing

Structuring Effective Multichannel Marketing Plan To Drive Business Goals

The world is changing gradually but inevitably. If your job requires you to properly advertise a product (or you’re just interested in marketing), you’ve probably noticed how multichannel marketing appears to be the go-to option when a company wants to advertise just about anything.   Multichannel Marketing: The Basics   Multichannel marketing combines traditional strategies… Continue reading Structuring Effective Multichannel Marketing Plan To Drive Business Goals

Understanding Promotion Mix: Importance & Components

Before we step toward understanding the promotion mix, let us comprehend why promotion is essential in marketing in the first place. In short, promotion in marketing is the process of communicating information about your brand to its target audience. So, marketing is all about introducing your brand, product, or service to the customers, and a… Continue reading Understanding Promotion Mix: Importance & Components