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Micro-Moment Marketing: Driving The Marketing Industry To The Next Level

The marketing game is getting stronger and more innovative. As an ardent marketer, if you are not keeping up with the trends, you may probably fall out of the competition. With the advancement of technology, smartphones and tablets are leading the way and providing new opportunities for marketers to try their hands. Micro-moment marketing is… Continue reading Micro-Moment Marketing: Driving The Marketing Industry To The Next Level

Is It Right To Choose Niche Marketing For A Personalized Approach?

Reaching out to the audience and convincing them to buy products and services is not a simple activity. Over the years, marketers have been doing their bit to revolutionize the marketing industry and finding out ways to cover the majority of the population. Like never before, businesses nowadays are heading forward with a more personalized… Continue reading Is It Right To Choose Niche Marketing For A Personalized Approach?

Martech Trends 2022: Top 5 Trends To Follow

In recent years, most economic sectors have endured challenging circumstances. The impact of the pandemic has resulted in substantial changes in company decision-making, strategy, business model, and consumer behavior. The global pandemic that is expected to last through 2022 has also accelerated the use of digital and cloud technologies in many aspects of business, and… Continue reading Martech Trends 2022: Top 5 Trends To Follow

Putting Together A Multichannel Marketing Strategy That Works

It should come as no surprise that many businesses define multichannel marketing as the process of communicating with and marketing to potential customers and clients across a range of online as well as offline channels. It entails using various strategies to reach out to individuals of their targeted audience.   Marketers that use a multichannel… Continue reading Putting Together A Multichannel Marketing Strategy That Works

Make Your Ad Campaigns Stand Out: A Guide For Businesses

Advertising has always been something of a mystery to me. I’ve often wondered how and why some brands become such household names while others fail to reach beyond their niche audience. Just by watching TV or browsing the web, it becomes evident that there are vast differences in the quality of advertising. The same goes… Continue reading Make Your Ad Campaigns Stand Out: A Guide For Businesses

How to use conversational commerce for your business

Conversational commerce takes many forms – from chatbots that provide product recommendations to ordering through home voice assistants. At the end of the day, it all comes down to convenience, personalization, and being with your customers.   It is quite an established fact that consumers can interact with brands and shop through messaging apps, live… Continue reading How to use conversational commerce for your business

Why Brands Need Influencer Marketing

“People do not buy goods and services. They buy relations, stories, and magic.”   For some time now, influencer marketing has been an important part of most brands’ advertising efforts, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many forms, such efforts can be divided into two categories: long-term… Continue reading Why Brands Need Influencer Marketing

Faisal Abidi Shares The best way to avoid marketing scams

What you need to know about marketing scams, spam, and frauds can be summed up in three simple points: Don’t trust everything you read or hear, look for red flags, and research every offer or investment thoroughly before making your decision. Read more