Traditional marketing, as the name suggests, is any outreach tactic that encompasses popular marketing forms totally unrelated to digital marketing practices. From newspapers to billboards, many B2B and B2C companies accommodate at least one or two forms of traditional marketing to enhance their reach to the target audience. Talking of the B2B marketing models, the… Continue reading Breaking Through The Pitfalls Of Traditional B2B Marketing
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Structuring Effective Multichannel Marketing Plan To Drive Business Goals
The world is changing gradually but inevitably. If your job requires you to properly advertise a product (or you’re just interested in marketing), you’ve probably noticed how multichannel marketing appears to be the go-to option when a company wants to advertise just about anything. Multichannel Marketing: The Basics Multichannel marketing combines traditional strategies… Continue reading Structuring Effective Multichannel Marketing Plan To Drive Business Goals
Understanding Promotion Mix: Importance & Components
Before we step toward understanding the promotion mix, let us comprehend why promotion is essential in marketing in the first place. In short, promotion in marketing is the process of communicating information about your brand to its target audience. So, marketing is all about introducing your brand, product, or service to the customers, and a… Continue reading Understanding Promotion Mix: Importance & Components
Are More People Choosing Marketing Careers Amidst Economic Uncertainty?
Marketing is constantly growing and evolving because of new technologies impact. This constant growth means that digital marketing has become a fast-paced career for young individuals. In an era where internet usage is exponentially increasing, and with people using it for just about anything in their daily lives – including shopping online, researching, and… Continue reading Are More People Choosing Marketing Careers Amidst Economic Uncertainty?
Email Marketing Continues To Rule In 2022: Here’s Why
When it comes to reaching out to customers, it’s hard to beat email. More than two-thirds of all internet users regularly check their email, and nearly as many use their mobile devices to keep track of their inbox. Plus, email allows you to focus on engaging with your most likely buyers while simultaneously sending… Continue reading Email Marketing Continues To Rule In 2022: Here’s Why
How To Make Best Use Of Instagram’s Algorithms To Expand Business Marketing
Instagram’s algorithms provide indicators to determine how content is ranked across the site, including in user feeds, the explore page, post feeds, etc. Every piece of material that is added to the network is examined by the algorithm, which also considers interaction numbers, hashtags, and metadata. It distributes content based on this data to guarantee… Continue reading How To Make Best Use Of Instagram’s Algorithms To Expand Business Marketing
Are You Embracing Mobile Marketing To Grow Your Business?
People spend little more than four hours a day on smartphones, which is expected to increase exponentially in the coming years. But are you spending as much time expanding your business with mobile marketing? The COVID-19 pandemic is one of the reasons that boosted mobile traffic by almost half of all the web traffic.… Continue reading Are You Embracing Mobile Marketing To Grow Your Business?
Social Media Marketing & Small Businesses – A Fruitful Association
When you consider how social media networks have become ingrained in our daily routines through apps on our smartphones and other digital devices, it’s easy to see why social media marketing can be so effective for small businesses. Social media marketing is one of the most popular types of marketing strategies. And it’s also… Continue reading Social Media Marketing & Small Businesses – A Fruitful Association
Effective Strategies For Boosting Brand Awareness
How do you often decide to buy a product or service? It’s either by scrolling down the most popular brands of that particular product or service or asking for suggestions from known people. Companies are investing in building a unique identity and brand awareness among the customers primarily for this reason. Considering the importance… Continue reading Effective Strategies For Boosting Brand Awareness
Building Brand Credibility In the Digital Age
No matter if you are a small-scale business owner or running a giant company, every business has its own challenges. In uncertain times, businesses are considerably more likely to prosper if they build connections with their clients and earn their trust and loyalty. It means prioritizing brand credibility over other strategies is the first step… Continue reading Building Brand Credibility In the Digital Age