Is It Right To Choose Niche Marketing For A Personalized Approach?

Reaching out to the audience and convincing them to buy products and services is not a simple activity. Over the years, marketers have been doing their bit to revolutionize the marketing industry and finding out ways to cover the majority of the population. Like never before, businesses nowadays are heading forward with a more personalized… Continue reading Is It Right To Choose Niche Marketing For A Personalized Approach?

Martech Trends 2022: Top 5 Trends To Follow

In recent years, most economic sectors have endured challenging circumstances. The impact of the pandemic has resulted in substantial changes in company decision-making, strategy, business model, and consumer behavior. The global pandemic that is expected to last through 2022 has also accelerated the use of digital and cloud technologies in many aspects of business, and… Continue reading Martech Trends 2022: Top 5 Trends To Follow

Putting Together A Multichannel Marketing Strategy That Works

It should come as no surprise that many businesses define multichannel marketing as the process of communicating with and marketing to potential customers and clients across a range of online as well as offline channels. It entails using various strategies to reach out to individuals of their targeted audience.   Marketers that use a multichannel… Continue reading Putting Together A Multichannel Marketing Strategy That Works

Make Your Ad Campaigns Stand Out: A Guide For Businesses

Advertising has always been something of a mystery to me. I’ve often wondered how and why some brands become such household names while others fail to reach beyond their niche audience. Just by watching TV or browsing the web, it becomes evident that there are vast differences in the quality of advertising. The same goes… Continue reading Make Your Ad Campaigns Stand Out: A Guide For Businesses

Why Brands Need Influencer Marketing

“People do not buy goods and services. They buy relations, stories, and magic.”   For some time now, influencer marketing has been an important part of most brands’ advertising efforts, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many forms, such efforts can be divided into two categories: long-term… Continue reading Why Brands Need Influencer Marketing

7 Effective Tips to Avoid Ad Frauds by Faisal Abidi

Digital marketing can be an effective weapon to boost your business’ online visibility — only if you manage to steer clear of the common online marketing scams. Faisal Abidi’s team at RNF Technologies keeps looking for all the possible ways fraudsters may loot money from clients and finds ways to eliminate them. As a part… Continue reading 7 Effective Tips to Avoid Ad Frauds by Faisal Abidi

Cookies Make Way For Google Topics: What This Means For Marketers

While intense debates rage around the prospects of a cookie-less digital world, Google has announced its replacement — Topics API. Digital marketers are divided over its efficacy, but many believe it’s a worthy substitute for third-party cookies. Experts have opined that it’s a step in the right direction as far as user privacy is concerned. … Continue reading Cookies Make Way For Google Topics: What This Means For Marketers

Meet Faisal Abidi: Co-founder of RNF Technologies Aiding Businesses with Greater ROI and Helping Fight Scams

With over 12+ years of experience in the Tech World and former Google and British Telecom executive, Faisal Abidi, one half of the power duo Faisal Abidi-Raghib Khan, launched the tech-start-up, RNF Technologies, intending to offer businesses with creative marketing solutions while overcoming scams and frauds.   NOIDA, India – March 1, 2022 – PRLog — Noida, Uttar Pradesh: RNF Technologies is the… Continue reading Meet Faisal Abidi: Co-founder of RNF Technologies Aiding Businesses with Greater ROI and Helping Fight Scams

Tips to Avoid Common SEO Scams by Faisal Abidi

In today’s competitive world, you need to be seen everywhere online. At RNF Technologies, we make it your reality. At the same time, we’re aware of the present-day scams, such as SEO scams. Being one of the co-founders, Faisal Abidi keeps reading about fraud prevention and guides his digital marketing team to reinvent their practices… Continue reading Tips to Avoid Common SEO Scams by Faisal Abidi

Influencer Marketing Fraud Prevention Guide by Faisal Abidi

Influencer marketing scam is one of the most common marketing frauds these days. At RNF Technologies, our digital marketing team led by Faisal Abidi works against scams present in the market. Faisal Abidi believes in coming up with new anti-fraud practices to save the community from fraudulent activities. Most of his time goes into research,… Continue reading Influencer Marketing Fraud Prevention Guide by Faisal Abidi